Manufactures Feature New Car Tech At CES

The Consumer Electronics Show, or CES, showcases cool gadgets, from 100” TVs to robotic vacuums. In the last few years, car manufactures have become increasingly involved at CES with the integration of technology in cars. Porsche, Audi, Mercedes, and Subaru have made automotive technology announcements in anticipation of the show.

Porsche announced that its infotainment system would work with “Aha,” an app available on iPhone and Android smartphones. This will allow drivers to sync their music, and social networks to the car’s infotainment system. Weather, traffic, and restaurant information can also be gathered from the phone and transferred to the Porsche’s infotainment system.


Audi received only the second permit issued from the state of Nevada to test autonomous vehicles on public roads. The technology, developed in collaboration with Stanford University, will be the focus of Audi’s CES exhibit. Audi envisions “motorists enjoying the convenience of allowing the car to handle mundane stop-and-go driving conditions…while still being able to take control of the car when needed…the technology is similar to auto pilot systems.” Audi is also working on autonomous parking.


Mercedes is rumored to have developed a smartphone app that allows the iPhone’s “Siri” to work in conjunction with Mercedes’s infotainment system. This is being reported by YouTube automotive news channel, “The Fast Lane Daily.” It’s reported Siri compatibility will be available with the new Mercedes E-class, set to debut at the Detroit Auto Show.

Toyota unveiled their Lexus advanced active safety research vehicle, created with the intention of developing vehicle technology to reduce the number of automobile accidents. Toyota says their vision of the autonomous car is, “a car that is equipped with an intelligent, always-attentive co-pilot whose skills contribute to safer driving.” The vehicle wouldn’t be driverless, instead, the active safety system would intervene to prevent accidents by taking over some or all of the vehicle controls.

Like Porsche, Subaru announced that its vehicles will be compatible with the Aha app, however, no date has been given as to when the app will work with new Subaru models. Subaru also announced the introduction of their STARLINK system, which integrates technology, with design, and with safety. The STARLINK program will attempt to reduce the amount of driver distractions by engineering more intuitive, less cluttered cabins. The program will also look to find inexpensive ways to incorporate active safety technologies into Subaru vehicles.

The Consumer Electronics Show takes place January 8-11, held in Las Vegas, Nevada.